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The Most Common Facebook Ads Mistakes Marketing Articles | January 5, 2018
A good advertising campaign on Facebook is not done by just pushing a button. Yes, we also like to use the promotion of publications Wholesale Sam Dekker Jersey , but when it comes to move to the next level, it requires a greater investment of time and attention. Because there are several elements to take into consideration:
Knowing what are the most common errors in Facebook Ads is the first step to being able to create more efficient campaigns in a tool, as complex as the ad platform of Facebook nowadays.
Socialbakers, a reference in analyzing social media data such as Facebook and others Wholesale Patrick Beverley Jersey , compiled the common mistakes brands make when they decide to use Facebook ads known as Facebook Ads to promote their business. According to the site, even social media professionals still make mistakes when it comes to buying Ads and designing campaigns for them. Below are some of the most common Facebook Ads errors encountered by the Socialbakers team and stay tuned for their next campaign.?
Segmentation
Segmentation is one of the great secrets of Facebook Ads and therefore deserves special attention on our part. Take special care with the following intensities:?
Do not try to reach everyone
When you begin to specify the criteria to promote your campaign, Facebook tells you how many people you will reach. Be sure to avoid too wide or too narrow targets, always consider your budget and the number of people you really want to reach.
Different markets
If you want to promote the same campaign for different countries Wholesale James Harden Jersey , start thinking about multi-segment campaigns. Remember that each country has a culture, language and customs.
Finding your audience shares your interests
Okay, you have the campaign ready and you're crazy to promote it on the "Face" thinking that everyone loves your brand. Beware, your consumers do not always share your interests. Market surveys can help you better understand your audience and what they really want. Also Cheap Nene Jersey , how about targeting ads to an audience that can potentially buy your product? Try it.
Non-Targeted Database
A good campaign succeeds only if it is well segmented, right? So, do not even think about including contacts from a huge list of emails with no targeting criteria, as it just does not work.
Age
Target your target by age group. The 16-year-old consumer Cheap Clint Capela Jersey , for example, does not want to get something targeted at a 30-year-old. They are different languages.?
Budget
The budget within the framework of Facebook Ads campaigns is another key point, after all, one of the cat's leaps in this tool Cheap Luc Mbah a Moute Jersey , as in other digital marketing channels is precisely figuring out how to increase the ROI - Retur of Investment campaigns. Check out the tips below in this area:?
Very low budget
Ok, that's the hard part and not always the customer is willing to spend money on Facebook Ads, but saving is not always worth it, especially when you want to reach a large audience. Use a large budget to promote a targeted campaign for a few hours or a few days until you reach your goal.?
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